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Alternative Franchise Besides Indomaret Miniso Indonesia
Miniso’s development in Indonesia has been quite rapid since it opened in February 2017. The number of Miniso lovers is also increasing along with the increasing number of shops. Not a few consumers ask where they can get Miniso products. Miniso itself is a fast fashion retail founded by two people from Japan and China. Thanks to the expertise of Miyake Junya, who is a chief designer from Japan and assisted by his partner who is a young entrepreneur from China. Both of them succeeded in expanding the Miniso business to foreign countries. Even in May 2017, after the success of the previous four stores, Miniso is back in the Kelapa Gading area to be precise at Mall Artha Gading which is the fifth store.
Covering an area of up to 573 square meters, this store is one of the largest among its other branches. Here visitors can be more satisfied and comfortable shopping for quality Miniso products. A wide selection of typical Japanese products are always presented at Miniso. Starting from bags, wallets, accessories, to household equipment you can also get here. Apart from its quite unique products, Miniso is also famous for its quite affordable prices. In order to satisfy its customers’ shopping desires, Miniso also plans to open up to 200 stores throughout Indonesia. So there will be many choices of shopping places for you and your family. By the end of 2017, Miniso targets to open 100 outlets. Not wanting to be left behind, Miniso is also trying to make it easier for their customers by developing their business by officially opening stores in some of the leading e-commerce sites in Indonesia. Through e-commerce Miniso tries to reach their consumers who are in areas that Miniso stores have not yet reached.
The existence of Miniso in e-commerce is also expected to strengthen Miniso’s brand image which upholds the philosophy of simple, natural and high quality life to fulfill lifestyles. Even though currently it has only prepared around 100 Stock Keeping Units (SKUs) as of October, Miniso will continue to match the types of goods sold online as well as those in offline outlets. Currently Miniso is starting to open official stores in several e-commerce sites such as Lazada, JD.id, Shopee, Tokopedia and Blibli. Apart from being a retail effort to survive amid the sluggish retail business, this is also a way for the company to reach more consumers.
